FRIEDRICH. THE MAGAZINE
wellness, mindset & everyday life
Welcome to my little corner of the internet, a space for everything that makes life feel full, fun, and a little more magical. People often know me as a photographer, and I’ve sometimes put myself in that box too. But honestly, there’s so much more to me and all of those things are here in the blog. You’ll find reflections on friendships, love, heartbreak, and the deeper conversations every woman needs to have. You’ll also find lighter, joyful moments like travel tips, recipes I actually enjoy making, skincare and fashion favourites, and little rituals that make everyday life feel special.
These posts are inspired by the talks I love most, the ones with my girlfriends that can go on for hours, where we dive into all things fun, emotional, healthy, healing and reflecting. This is the same spirit I want to capture here. It’s about being honest and exploring the things that make you feel seen, inspired, and just a little more yourself.
At the heart of it all is the idea of living the *bare minimum way*, doing less but feeling more, focusing on what truly matters, and letting go of the pressure to chase the next thing. Life isn’t about obsessing over vision boards or comparing yourself to others - I myself had a hard time understanding this. It’s about noticing beauty in small moments, enjoying what you love, and being present.
Whether you’re here for meaningful conversations, lifestyle inspiration, travel ideas, or just a reminder to enjoy life more, I hope these posts help you celebrate your path, embrace your worth, and find joy in the everyday.
with love, Bettina
Maybe it’s because I’ve been a dancer my whole life, but music does something to me instantly. I think dancers listen differently. We feel music in our bodies before we even process it in our minds. Whenever a song comes on that I’ve danced to before or choreographed something to, I completely zone out. My […]
I think one of the biggest mindset shifts I’ve ever made in my work life and in running my business was asking myself: What is actually my bare minimum here? Because let’s be honest: most of the time we’re not running our businesses or building our careers from a place of “what’s enough for me.” We’re […]
A few weeks ago, I did something that completely shifted my perspective and I just need to share it with you: I deleted (well, archived) all my Instagram posts. And honestly? It was one of the best things I could have done. At first, I wasn’t sure anything valuable would come out of it for […]
If you read my latest article about Pinterest boards and Instagram homes, you might remember how obsessed I was with those dreamy interiors – scrolling endlessly, pinning, saving, and imagining that this could be my real life, too. And in a way, it still can. These spaces exist, and for inspiration, I love consuming content from […]
I’ve always been someone who over-analyses, over-thinks, and tries to find solutions with my brain rather than my heart or intuition. For years, I spent so much energy building perfect systems in my business, brainstorming thousands of content ideas, or trying to create the ideal daily routine. I wanted everything to feel perfect from the […]
Okay, so by now you probably know that I’m someone who loves to overplan and overthink. It’s in my nature and most of the time, I actively try to not do it, because it holds me back in daily life. You know that feeling where you spend more time thinking about a task than actually doing it? […]
Hi, nice to meet you. I'm Bettina, the founder of FRIEDRICH. THE MAGAZINE.
In my world as a 30-something female entrepreneur I've been through many phases, as well as many ups and downs. From building multiple online businesses, to diving into real estate, to sharing my creativity via photography. I am a woman, a friend, a wife, a daughter & a sister - and now a blogger too.
